10 (Ten) More Reasons Why You Need A Website For Your Business.

	To create a 24 hour service. It is very important to inform you that you can achieve more with your website than with 100 staff put together. You will definitely spend more keeping your staff to work 24 hours a day and also to work on weekends. But, Web pages serve the client, customer and partner 24 hours a day, seven days a week and 365 days a year. No overtime either. It can customize information to match needs and collect important information that will put you ahead of the competition, even before they get into the office.
	To allow feedback from customers Most time you find out that you do not get response from a newly launched program, even after serious advertisement campaigns. And you begin to wonder what went wrong! With a Web page, you can ask for feedback and get it instantaneously with no extra cost. An instant e-mail response can be built into Web pages and can get the answer while it's fresh in your customers mind, without the cost and lack of response of business reply mail.
	To test market new services and products Tied into the reason above, we all know the cost of rolling out a new product. Advertising, advertising, advertising, PR and advertising. Expensive, expensive, expensive. Once you have been on the Web and you know what to expect from those who are seeing your page, they are the least expensive market for you to reach. They will also let you know what they think of your product faster, easier and much less expensively than any other market you may reach. For the cost of a page or two of Web programming, you can have a crystal ball into where to position your product or service in the marketplace. Amazing!
	To reach the education and youth market If your market is education, consider that most universities already offer Internet access to their students and most young kids will be on the Internet within the next few years. Books, athletic shoes, study courses, youth fashion and anything else that would want to reach these overlapping markets needs to be on the Web. Even with the coming of the commercial on-line services and their somewhat older populations there will be nothing but growth in the percentage of the under 25 market that will be on-line.
	To reach the specialised market Do you sell fish tanks, art reproductions or flying lessons? You may think that the Internet is not a good place to be. Well, think again. The Internet isn't just computer science students any more. With the 70 million and growing users of the World Wide Web, even the most narrowly defined interest group will be represented in large numbers. Since the Web has several very good search programs, your interest group will be able to find you, or your competitors.
	To reach the media Every kind of business needs the exposure that the media can bring. But what if your business is reaching the media, as a news wire, a publicist or a public policy group? The media is the most wired profession today, since their main product is information and they can get it more quickly, cheaply and easily on-line. On-line press kits are becoming more and more common, since they work with the digital environment of more and more pressrooms. Digital images can be put in place without the stripping and shooting of the old press rooms and digital text can be edited and outputted on tight deadlines. All these can be made available on a Web page.
	To stay in contact with salespeople Your employees on the road may need up-to-the-minute information that will help them make the sale or pull together the deal. If you know what that information is, you can keep it posted in complete privacy on the World Wide Web. A quick local phone call can keep your staff supplied with the most detailed information, without long distance phone bills and tying up the staff at the home office.
	To reach a highly desirable demographic market The demographic of the World Wide Web user is probably the highest mass-market demographic available. Usually college-educated or being college educated, making a high salary or soon to make a high salary, it's no wonder that Wired magazine, the magazine of choice to the Internet community, has no problem getting Lexus and other high-end marketers advertising. Even with the addition of the commercial on-line community, the demographic will remain high for many years to come.
\	To make changing information available quickly Sometimes, information changes before it gets off the press. Now you have a pile of expensive, worthless paper. Electronic publishing changes with your needs. No paper, no ink and no printers bill. You can even attach your web page to a database which customises the page's output to a database you can change as many times in a day as you need. No printed piece can match that flexibility.
	To answer frequently asked questions Whoever answers the phones in your organisation can tell you, their time is usually spent answering the same questions over and over again. These are the questions customers and potential customers want to know the answer to before they deal with you. Post them on a WWW page and you will have removed another barrier to doing business with you and freed up some time for that harried phone operator.